We are frequently asked why SEO matter and why is it such a big deal. The anwser is simple: no SEO no visitors. I am not kidding now. This is really the hard truth. Over the past 25 years, internet became increadibly big. There are hundreds and hundreds of websites being created every day. How can you find them? Well... You can't, but you can use Google, Yahoo, Bing and many other search engines to help you. In theory you could build your own search engine, but no one has the time for this.
Initially, search engines only index sites and they did it based on so called: meta tags. Now the challange has grown how do you distinguish a good website from a bad website? We are so used to using our faviourite search engine that we don't even think about it. This is where the SEO comes in to play.
Search engines view the websites from a completly different angle that we humans do. Search engines can't judge website's appeal, quality of the content or the value your products/services. Instead, they judge based on the code behind it and other important elements such as: the number of links to your website.
There are several tools which you can use today to help you with your website:
- Google Webmaster Tools
- Google Analytics - who, why and when visits your website.
- Google+ Page for Your Business
- Claim authorship of your content. Link your Google+ account with your content.